Design Thinking

 Creative design, or design thinking, turns out to be a working methodology consisting in deconstructing the development cycle of a project in order to eliminate the prejudices and behaviours that slow down innovation, as well as identify very quickly and effectively the needs, objectives and potential solutions of a given issue. The project can thus begin with a good base! 

Four Methodological Levels

Using different frameworks, Logient assists you in your strategic thinking in order to create conditions favourable to innovation. Thanks to these canvases, the methodology is applied very easily to the four levels of the pyramid, levels where innovation can take place: 

• Products 
• Process 
• Business model 
• Vision 

These levels can be interpreted as a pyramid where the layers depend on each other. In other words, it is difficult to successfully innovate with a product without knowing the processes and, as such, innovate in the processes without knowing the business model.